This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Lawther, W. Search for Related Content Social Bookmarking                         What's this?

Public Outreach for Public-Private Partnerships

The Case of Advanced Traveler Information Systems

University of Central Florida

The deployment of Advanced Traveler Information Systems (ATIS) occurred in most metropolitan areas in the United States through the creation of a publicprivate partnership (PPP). An ATIS PPP involves a high level of risk that travelers may be unaware of the ATIS. Because ATIS offers innovative service, sufficient public outreach/marketing efforts must increase usage and limit this inherent risk. For transportation officials, the need for greater public awareness means a changing role. ATIS business plans, those documents that establish policy goals and provide a framework for the PPP, have not focused on marketing ATIS services. Experiences with public outreach efforts, illustrated by three metropolitan ATIS PPP examples, suggest that such efforts have not led to satisfactory levels of usage. The adoption of the 511 telephone number for traveler information, a decision made by the Federal Communications Commission in July 2000, has increased recognition of the need for public outreach.

Key Words: public-private partnerships • advanced traveler information systems • public outreach • 511

Public Works Management & Policy, Vol. 9, No. 2, 120-131 (2004)
DOI: 10.1177/1087724X04268560


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?